Advertising with Hot and Cold Packs

If you have advertised for your company using bulletin boards, mailers, and other various bulk methods, maybe it is time to try something new. There are more effective marketing strategies out there. If you work for any related medical company such as a doctor’s office or pharmacy, we have a great opportunity for you. Hot and cold packs are a hot marketing tool right now.

Who can promote with hot and cold packs? Really anyone can advertise with these but they are especially suited for healthcare and fitness centers. These industries benefit from these promo items the most as they can send their clients home with them. Doing this will help show your customer that you care but it will also help them recover from their soreness or other problems. They are more likely to recommend you to others as your brand will stay in their freezer use after use

Who can advertise using hot and cold packs?

• Oral surgeons
• Physical Therapists
• Doctor’s Offices
• Sports Leagues
• Pharmacies
• Fitness Centers
• Plastic Surgeons

Oral Surgeons

Ever need to have work done on your teeth? If so you probably wish you were sent home with a custom ice pack to make you comfortable on your way home. Ice packs are an important part of the healing process for many surgeries. Your customer will use these frequently seeing your logo keeping it fresh in their heads.

Physical Therapists

Physical therapists often use hot and cold packs when working with their patients to promote muscle relaxation. If you are working at a physical therapy office, there is no better promotional handout than a custom ice pack. We offer many different shapes and styles to make sure you get what you want.

Doctor’s Office

Doctors help patients with all sorts of ailments from broken bones to burns and more. You will want your patients to continue choosing you for their healthcare needs, so give them a hot and cold pack that makes sure they remember your office.

Sports Leagues

Sports teams know how many and frequent injuries can happen while playing sports. Even the most highly trained athletes still get injured from time to time. Coaches should stock up on these custom hot and cold packs so they are readily available for a moment like this. You can have players keep the packs and they will be happy to hang onto them as they have your name on them.

Pharmacies

Some medications can not be kept at room temperature and need to be refrigerated so they do not spoil. For more sensitive prescriptions, pharmacists can place a custom ice pack in the bag with the medication. They will most likely continue using the pack and will see your brandevery time they use it.

Fitness Centers

Businesses such as gyms, dance studios, and yoga studios should be in the market for custom hot and cold packs. You can either offer them when some clients are hurting or give them out when they sign up for a membership. Little acts of kindness like this go a long way. Your clients will feel valued and happy to do business with you.

Plastic Surgeons

When coming home from the plastic surgeon, your client could use a hot-cold pack to aid in their recovery. They will help reduce swelling and provide more comfort for them. These packs will pay off in the long run as your patients will be more likely to recommend your office.

Tips for customizing your hot and cold packs.

Less is more. When you are trying to come up with a design for them, take the simple path. It may be tempting to put your favorite intricate graphics on but can make the ink bleed into each other and make it hard to see. A simple design paired with your company name will be perfect.

Using a one-color imprint will make your design look great. Some manufacturers also require a one-color imprint and may cost more to print more than one color on most styles of hot and cold packs.

Choosing a fun shape can put a smile on their faces and can be relevant to what you do. They are not all-around or rectangular. For example, if you work in a dental office, you can try out tooth-shaped ice packs. You can even choose more seasonal ice packs such as a sun for the summertime and a heart for Valentine’s day!

Try to be clever. While there is no issue with putting your logo on the hot and cold packs, try to come up with a pun or play on words. People enjoy humor especially if it can help lighten the mood. If you can surprise them with a smile, they are more likely to hold onto it.

The bottom line

Advertising with hot and cold packs is easy to do and they are a useful promotional item for small and large businesses. They last for years and will keep your brand fresh in your customer’s eyes. Tailor your marketing approach to work for you and when you provide your customers with something that is valuable and relevant to your business, they will remember you.