Do you know what the color blue can do for your brand?
The Power of Blue
Blue is the color of the sky and the oceans, because of that blue is associated with being deep and stable. It tends to symbolize trust, loyalty and confidence among many others. When promoting your company, you should take into account the power of color. Blue may not go well with your logo color scheme but it can provide a strong message to your customers about your brand. Blue can be used for promoting services or products related to cleanliness, airlines anything that has to do with air or sea. Shy away from using warm colors that tend to evoke other emotions.