Why are Promotional Products Still Significant in Today’s Markets?
So you think because it is 2018 that you should market your business online to acquire the attention of your audience? The answer is yes and no for a couple of reasons.
Many different businesses try to focus their intentions online using social media, online advertising and even mobile marketing to reach their customer base and even potential clientele. According to the IAB half-year report for 2017 revenues were upwards of $40.1 billion which was over a 20% increase from 2016. These numbers are understandable as people seem to be spending an increased amount of time online.
There is a downside to online advertising, with several available ways to ignore advertising from marketers online such as ad-blockers or having the ability to skip through commercials, companies have to realize that consumers do not want to see their advertisements and they have to deal with competition from competing businesses. 64% of people who have installed ad-blockers on their computers do it because they feel ads are annoying/intrusive and 54% say they use them because ads disrupt what they are doing according to Reserach.hubspot.com. (You can read more on ad blocking stats here.) It appears that people do not like business annoying them with pestering ads and intrusive ads, so how can you reach your customer base?
Luckily for you, this does not mean the end of the line for you. There is another option than just online advertising, and that is promotional products. On the same report from above, only 18% of people said magazine/print ads were disliked by them. The great thing about this is that promotional products are never shown in the dislike poll, and the reason being is because they are useful to the consumer.
Let me start off by showing you some quick promotional product facts from Sageworld.com:
- 8 in 10 people own between 1 and 10 promotional products.
- 53% of people use a promo product at least once a week.
- 6 in 10 people keep promo products for up to two years.
Maybe you still aren’t sure about why these great products are relevant. Let me further explain why they still are significant today.
- They Hit The Target (Your Target Audience.)
Regular forms of advertising such as T.V., print ads and even radio commercials, customized promotional products have a much higher chance of reaching your target market. The reason being, online, print and entertainment such as above can just be skipped or channels can be changed whereas 57% of people were able to recall the advertising on a coffee mug versus the 32% of radio and 28% of t.v.
With promotional products, if you hand out a branded product at a trade-show or at your store, you are directly reaching your market audience. For an example of this a veterinarians office could reach their market by handing out promotional pet products at an animal fundraising or even an adoption event.
2. They Create Long-Lasting Relationships.
According to sageworld.com 6.6 months is the average time people will keep a promotional product, that being said 6 in 10 of people keep them for up to two years. Now compare that data to a print ad in the mail or a radio ad where the consumer just changes the channel.
Even better for you is that people love freebies no matter the size. It tells your consumers and even potential customers that your brand cares and values their relationship which in turn creates brand loyalty.
3. They Are Unbelievable Branding Tools.
With 91% of people having at least one promo product in their kitchen and 74% having at least one in their work space and 55% having at least one in their bedroom, this means people will have your brand with them for most of their day increasing your recall value. Also if the promotional product you giveaway can be used outside, your brand has even more value as will receive additional exposure.
If this wasn’t good enough, 66% of consumers pass along the promo products they no longer wish to keep. This means that your product is now switching hands gaining even further reach for your brand.
4. They Offer Practicality For The Consumer.
With 77% of consumers saying a promotional product’s usefulness is the #1 reason to keep it, that means products like apparel and umbrellas and even drink ware are useful giveaways that people will actually use.
One main difference between promotional products and the other forms of advertising is that you can provide giveaways on a regular basis. People will appreciate your brand every time they use one of your branded products.
5. They Are Affordable
People think that buying promotional products you are going to break the bank. That is simply not true as it does not take a lot of money to make a lasting impression with existing and even potential customers. There are many different products offered at many different price points. (You can browse by budget here.)
There are several different products such as sunglasses, key chains and stadium cups that are offered to fit any budget that can be reused and given away.
Here are some examples of these products.
The #HT6229 is just over a dollar per piece.
The #HT2071 is just under a dollar per piece.
The #K0459 isn’t even $0.40 per piece.
Promotional products aren’t just merchandise with your logo on it. It is your way of saying “thank you for being a customer and that I appreciate your business.” If you are looking at ordering some promotional products with your brand on them, feel free to reach out to us at MyShopAngel Promotional Products and we will help you with whatever you need whether you are unsure of what products to order for your company or unsure about your budget. We will help you get where you want to be.
